Frame Awards 2020 is proudly presented by

Explore the next space

Amsterdam 19 - 20 February 2020

Be at the forefront of spatial design.

At the Frame Awards, future-curious designers and architects, forward-thinking innovators, industry luminaries and visionary brands explore the future of spaces. Will you be one of them?

Framelab Feb2019 Day02 0448

Setting the agenda for spatial design

Frame Awards by Day 2020 has four content tracks so you can design your experience around your personal and professional interests. Each track explores innovation in retail, hospitality, work and living through a combination of talks, workshops, installations, masterclasses and brand experiences.

Our first speakers have been annouced! Read on for more programme information.

Retail

In an increasingly complex retail landscape, how can designers help brands create environments that communicate on a more emotive level?

Hospitality

With every sector gathering around the idea of ‘hospitality', how are hotel and restaurant designers elevating the meaning of comfort?

Work

As agile working gathers pace, what new parameters does the office have to meet to justify its existence?

Living

At a time of continuing social and environmental chaos, what role can design play in resolving our most pressing existential threats?

Confirmed speakers

Introducing our speaker line up for the Frame Awards 2020. We invited leaders from a wide cross-section of work, living, hospitality and retail sectors, all on a mission to explore the future of spatial design. Stay tuned, many more speakers soon to be announced!

Fa20 Ivy Ross

Ivy Ross

Google Hardware Design Vice President

Ivy and her team has launched a family of consumer hardware products ranging from smartphones to smart speakers, earning 56 different design awards. This collection of products established a design aesthetic for technology products that is tactile, bold, emotional, and undeniably Google.

Fa20 Ramona Bronkar Bannayan

Ramona Bronkar Bannayan

MoMA Senior Deputy Director of Exhibitions and Collections

The Museum of Modern Art seeks to create a dialogue between the established and the experimental, the past and the present, in an environment that is responsive to the issues of modern and contemporary art. Ramona is responsible for overseeing the entire spectrum of temporary exhibitions and performances.

Fa20 Christian Dzieia

Christian Dzieia

Adidas VP Corporate Real Estate

As Adidas Vice President Corporate Real Estate Christian leads the global portfolio management, transactions, design and construction for all offices, showrooms and distribution centers. His recent projects include the relocation of the Reebok HQ from Canton to Boston and the new APAC HQ in Shanghai.

Fa20 Despina Katsikakis

Despina Katsikakis

Cushman & Wakefield Head of Occupier Business Performance

As Cushman & Wakefield’s Head of Occupier Business Performance, Desmina leverages her global expertise to provide input across the firm’s global business on the changing context of work and its impact on employee engagement, productivity and wellbeing.

Fa20 Gemma Ruse

Gemma Ruse

StudioXAG Cofounder & Creative Director

Gemma trained in Fashion Design & Marketing at Central St Martins and spent a short time working in Fashion in Paris & London before co-founding StudioXAG with Xavier Sheriff in 2009 with an ambition to create the most exciting and creative retail displays in the world.

Fa20 Scott Rominger

Scott Rominger

WeWork Creative Director

Scott has worked across Europe with brands like Ralph Lauren and Rafael de Cardenas within a creative capacity. Now overseeing WeWork's interior design creative direction for Europe, Israel and Australia, Scott has a unique insight into designing workspaces within a shifting markets.

Fa20 Daan Lucas

Daan Lucas

Random Studio Founder

Daan's firm Random Studio consists of a blend of visual artists, developers and engineers, creating experiences that blur the boundaries between art, design and technology, the physical and the nonphysical.

Fa20 Cutwork

Kelsea Crawford

Cutwork Cofounder

Kelsea is a founding partner of Cutwork, an architecture and design studio focused on new ways to live and work. Cutwork projects have included Station F, the largest startup campus in the world home to more than 1000 startups and the European hubs of Amazon, Facebook, and Microsoft.

Fa20 Marcel Wanders

Marcel Wanders

Studio Marcel Wanders Founder

Marcel Wanders is regarded by many as an anomaly in the design world and has made it his mission to create an environment of love, live with passion and make our most exciting dreams come true. Marcel works in Amsterdam running his studio of the same name.

Programme

Inspiring talks, panel discussions, engaging workshops, track briefings by Frame editors, the Frame Awards live judging and networking drinks will be taking place alongside the multisensorial exhibitions and immersive displays.

Programme is subject to change

19 February 2020

9:00 - 13:30
Live Judging

Live Judging | Live Judging Areas

The Frame Awards nominees will defend their work before the jury. The public voting decides the people’s favourites, but the jury members decide the winners in each category. Consider this as a masterclass by the biggest names in interior design.

10:00 - 10:35
Who Needs Offices?

Talk | Main Stage | Work

Christian Dzieia, Adidas Vice President of Corporate Real Estate

Why work from somewhere when you can work from anywhere? Dzieia sets out the key criteria brands should consider before investing in new office space in 2019.

10:40 - 11:10
Designing Alongside Data

Talk | Main Stage | Living
Ivy Ross, Google Vice President of Hardware Design

How did Google create a design language that successfully marries the digital with the domestic? Ross explains why human intuition is as important as data-driven insight when developing physical products.

11:10 - 11:30
Break

Take a short respite from the content and enjoy a really good coffee or bite to eat from one of our coffee bars.

11:35 - 12:00
How to make the museum future-proof?

Talk | Main Stage | Living
Ramona Bannayan, Museum of Modern Art Senior Deputy Director of Exhibitions and Collections

Forget Instagram. Bannayan unpacks how MoMA's recent expansion uses spatial design to drive audience engagement. How can today’s museums continue to draw crowds?

13:00 - 13:30
The workplace: new metrics for success

Talk | Main Stage | Work
Despina Katsikakis, Cushman & Wakefield Head of Occupier Business

As landlords come to the realisation that future workplaces will be defined through the lens of people instead of property, the rules of office design are shifting. Katsikakis unpacks how a new generation of owners and investors is redefining metrics for success.

13:35 - 14:05
Short Stories: the emotive power of popup retail

Talk | Main Stage | Living
Gemma Ruse, StudioXAG Cofounder & Creative Director

Temporary spaces increasingly act as an incubator for new ideas, giving brands the opportunity to test unexpected narratives. Ruse shows how StudioXAG creates retail moments that live a lot longer in the memory than on the shop floor.

14:10 - 14:40
From entrepreneur to enterprise: who are coworking's key clients?

Talk | Main Stage | Work
Scott Rominger, WeWork Creative Director

While it began as a trend for freelancers and small startups, the future of flex space is increasingly being defined by companies with 500+ employees. Rominger explains why major brands are now coming to WeWork to help inspire how they think about workspaces.

14:40 - 15:00
Break

Take a short respite from the content and enjoy a really good coffee or bite to eat from one of our coffee bars.

15:10 - 3:45
Panel Discussion: Call Me Home

Panel Discussion | Main Stage | Living
Tom Callebaut, TC Plus Founder, Auguste van Oppen, BETA Cofounder, Kelsea Crawford, Cutwork Cofounder

As demographic shifts, social isolation and an increasingly inaccessible housing market change how we think about ‘home’, what role can design play in creating more robust communities?


17:00 - 20:00
Networking Drinks

Networking Drinks | Bar

A chance to meet and connect with likeminded design professionals from across the world.

20 February 2020

9:00 - 13:30
Live Judging

Live Judging | Live Judging Areas

For day 2 the Frame Awards nominees will defend their work before the jury. The public voting decides the people’s favourites, but the jury members decide the winners in each category. Consider this as a masterclass by the biggest names in interior design.

9:30 - 10:00
Frame Editors Track Briefing

Track Briefing | Main Stage

Join Frame Editors for an introduction of the day's themes and focus points. Get briefed on industry insights right up to present day, as well as looking towards the future of the integration of tech within these four areas.

10:10 - 10:40
How spatial design can find value in the virtual

Talk | Main Stage | Living
Daan Lucas, Random Studio Founder

Rather than reducing us to mere consumer profiles, could spatial design provide a context in which technology and interaction can actually build more authentic relationships between brand and audience? Lucas explains how bridging the virtual and physical worlds creates new possibilities for connection.

10:40 - 11:00
Break

Take a short respite from the content and enjoy a really good coffee or bite to eat from one of our coffee bars.

11:10 - 11:45
Panel Discussion: Material Reality

Panel Discussion | Mainstage | Living
Natsai Audrey Chieza, Faber Futures Founder & Director, Nancy Diniz, CSM MA Biodesign Course Leader, Central St Martins, Eric Klarenbeek, Klarenbeek & Dros Founder

Are biomaterials the basis of building a sustainable economy? If so, how can we move from material innovation to widespread implementation?

12:05 - 13:00
Lunch Break

Recharge with a healthy lunch from our coffee bar or the main restaurant upstairs

13:10 - 13:50
Panel Discussion: The Meaning of Luxury

Panel Discussion | Main Stage | Hospitality
Caroline Cundall, International Hotel Group Director of Interior Design for Europe, Marcel Wanders, Studio Marcel Wanders Founder, Peter Cole, Design Hotels CEO

What does luxury hospitality look like at a time when a new generation of travellers is rejecting ostentatious displays of wealth and choosing experiential over material excess?

14:40 - 15:00
Break

Take a short respite from the content and enjoy a really good coffee or bite to eat from one of our coffee bars.

15:30 - 16:30
Networking Drinks

Networking Drinks | Bar

A chance to meet and connect with likeminded design professionals from across the world.

19:30 - 22:30
Frame Awards Show and Prize-Giving Ceremony

Ceremony | Main Stage

The Frame Awards Jury winners will be announced and the People’s Vote will be revealed in the culmination of the Frame Awards 2020, as guests enjoy a grand dinner and live entertainment. A world renown designer will join as our guest of honour.

22:30 - 0:30
Frame Awards Show Afterparty

Afterparty | Bar

Let your hair down with our drinks, dj's and designer dance moves, before ending the night.

Framelab Feb2019 Day01 0632
Framelab Feb2019 Day02 0231
Framelab Feb2019 Day01 0388
Framelab Feb2019 Day02 0464
Framelab Feb2019 Day01 0358
Framelab Feb2019 Day02 0066
Framelab Feb2019 Day01 0375
Framelab Feb2019 Day01 0171
Framelab Feb2019 Day01 0170
Framelab Feb2019 Day01 0140
Framelab Feb2019 Day01 0200
Framelab Feb2019 Day01 0326
Framelab Feb2019 Day01 0338
Framelab Feb2019 Day01 0575
Framelab Feb2019 Day01 0194
Framelab Feb2019 Day01 0386

Why attend Frame Awards by Day?

  • Upskill by learning from industry experts as they discuss the world’s greatest spaces and witness masterclasses like you’ve never experienced before.
  • Be invigorated by joining global industry leaders in lively discussions and intimate roundtables designed to fire up conversation about the future of spaces.
  • Innovate through collaboration and expand your skill set by joining our wide range of workshops, addressing global interior design issues.
  • Connect with the world’s brightest design minds by visiting one of our networking events, connect with like-minded people over a drink, a bite, or perspective on industry topics.
  • Get future-curious at the world’s only interior design event that devotes its focus on innovation in retail, hospitality, shows, institutions, work and residences.

Past collaborators

In good company

Hermes

Fa20 Hp Hermes

Sony

Fa20 Hp Sony

Nike

Fa20 Hp Nike

Sonos

Fa20 Hp Sonos

SPACE10

Fa20 Hp Space10

WeWork

Fa20 Hp Wework

Frame Awards 2019

Find out more about how Frame Awards has established itself as the interior design event of the year and set the international standard to celebrate spatial excellence in the full Frame Awards and Lab Aftermovie from this year's edition.

Get your tickets

Early Bird

Don't miss out on the spatial design event of the year. Get your early bird day tickets now!

Get your tickets

The Place to be

Fa20 B Amsterdam

B. Building Amsterdam
Johan Huizingalaan 763a
1066 VH Amsterdam

Frame Awards Mailing List

Don't miss a thing

Join the Frame Awards mailing list for exclusive inner-circle updates and industry announcements.

Are you sure?

Remember that you can only vote once per award category.