Honouring Salone’s Best Stands

Frame Awards Milan

Discover the most innovative and inspiring stand designs at the Salone del Mobile 2018 with the Frame Awards Milan. Scroll down to see the winning designs for Best Use of Colour, Best Use of Light, Best Use of Material, and of course, Trade-Fair Stand of the Year at the most renowned interior design trade fair in the world!

Frame Awards Milan Winner Best Use Of Colour Montana Black

Best Use of Colour

Montana by Helena Laursen

‘We were instantly drawn in by the giant colour statement: a megalith of red shelving scaling all the way up the walls,’ says jury member Howard Sullivan, cofounder of YourStudio. ‘We love how committed the design was, using only Montana’s modular furniture to create the entire scheme of reds from neon ketchup to pink to oxblood.’

Frame Awards Milan Winner Best Use Of Light Cappellini Black

Best Use of Light

Cappellini by Giulio Cappellini

‘Cappellini distinguished itself for its use of light as a spatial material, not just as an atmospheric add-on,’ says Frame editor and jury member Floor Kuitert. ‘The entire structure was built with light.’

Frame Awards Milan Winner Trade Fair Stand Of The Year Usm White

Best Use of Material

USM by UNStudio

‘We wanted to see how far we could push the structural boundaries of the client’s modular systems,’ says senior architect and associate Ren Yee of the studio’s concept, which actually uses USM products in the construction of the stand as a structural embodiment of the brand.

Frame Awards Milan Winner Trade Fair Stand Of The Year Usm Extra Black

Trade-Fair Stand of the Year

USM by UNStudio

‘UNStudio is expanding what people think of when they think of architecture, and it’s an amazing example of what a trade-fair stand should be,’ says jury member Remi Versteeg, cofounder of Space Encounters, Frame Awards 2018 Emerging Designer of the Year.


From Amsterdam to Milan, the Salone del Mobile 2018 edition of the Frame Awards has a balanced jury of international creators and critics in the interior design world.

Frame Awards Milan Tom Edington

Tom Edington

YourStudio Associate Director of Environments

Leading the experiential team at YourStudio, Tom Edington has a visual understanding of how retail and hospitality creative concepts impact the spatial environment and the user.

Frame Awards Milan Anouk Haegens

Anouk Haegens

Frame Research Editor

With a focus on interiors, materials and products, Anouk Haegens has a keen eye on developments in design. In her role at Frame, Haegens provides insight into what’s driving spatial and product design.

Frame Awards Milan Floor Kuitert

Floor Kuitert

Frame Editor

Leveraging a background in trend forecasting and creative consultancy, Floor Kuitert advocates for progressive and innovative people and projects in design, fashion, architecture, science and technology.

Frame Awards Milan Storage Associati

Storage Associati

Founders Barbara Ghidoni, Marco Donati and Michele Pasini

From retail to exhibition design, Storage Associati takes a particular interest in form and volume. The studio’s work is marked by its mastery of material with regard to space and shape.

Frame Awards Milan Howard Sullivan

Howard Sullivan

YourStudio Co-founder

Inspired by art, fashion, film, culture, YourStudio creative director Howard Sullivan is passionate about design and its power to connect, inspire and create meaningful experiences.

Frame Awards Milan Remi Versteeg

Remi Versteeg

Space Encounters Co-founder

Focused on liberating architecture and interior design from dogmatic and unnecessary conventions, Remi Versteeg explores innovative expressions of space and material at the studio he co-founded.


The announcement of the winners and prize-giving ceremony on 18 April was held between the famous Zona Tortona and the city centre, in the historical Diocesan Museum. This venue was transformed by cutting-edge bar and installation Bar Anne, and the Nothing New exhibition by Lensvelt.

Are you sure?

Remember that you can only vote once per award category.