Campari Group North American Headquarters

Designed by: Gensler
For client: Campari Group Floor area: 6006.00 M² Year of completion: 2018
Submitted for: Small Office of the Year

1 Campari
© (c) James John Jetel, courtesy of Gensler

Fortunato Bar

About the Project

The Campari Group North American headquarters was designed to help attract top talent and better align the company with its business partners, the majority of which are on the east coast or in Italy. Campari leadership and employees were involved in visioning sessions, workshops, and interviews to guide the workplace design. The result is a convergence of hospitality, workplace, and brand design that symbolizes Campari’s tag line, “Toasting Life Together.”

Guests enter into a branded blue suede covered elevator lobby accented by brass Campari signage. Two doors, fit with Camparisoda-shaped handles, lead to the c-shaped Concierge espresso bar that displays Campari’s brand portfolio. The Fortunato bar, below, is connected through a dramatic double-height atrium and framed by brass shelving and a 16-foot-high custom wood mural, inspired by the artist Fortunato Depero’s original on the side of the historic Campari factory in Milan.

The workplace is 100% open plan with a variety of huddle and meeting spaces with tackable/writeable walls. “The Academy,” Campari’s bartending training center, serves as an innovation lab for master Camparistas and brand ambassadors to showcase new craft cocktails. A product library space displays past iterations of Campari’s bottle designs and current products.

What’s unique about it

A variety of bar-like areas immerse employees and clients into the Campari culture. The Café bar is imagined as an extension of Bryant Park with striking views of the city, plant life, embossed tin ceilings, subway tiles, and light globes that mimic those across the street in the park. The walnut bartop is inlayed with Campari’s core values. A secret bar, tucked under a red-enveloped staircase, evokes a Prohibition-era feel with an antique bar and chandelier, authentic historical photographs, and poster art. The design celebrates Campari’s diverse brand portfolio, and unifies its staff with communal and social spaces.

2 Campari
© (c) James John Jetel, courtesy of Gensler

Fortunato Bar, overhead

3 Campari
© (c) James John Jetel, courtesy of Gensler

Concierge Bar in reception

4 Campari
© (c) James John Jetel, courtesy of Gensler

Reception

5 Campari
© (c) James John Jetel, courtesy of Gensler

Elevator Lobby

6 Campari
© (c) James John Jetel, courtesy of Gensler

Open Workplace

7 Campari
© (c) James John Jetel, courtesy of Gensler

Campari Academy

8 Campari
© (c) James John Jetel, courtesy of Gensler

Cafe

9 Campari
© (c) James John Jetel, courtesy of Gensler

Red Staircase to Boulevardier Bar

10 Campari
© (c) James John Jetel, courtesy of Gensler

Boulevardier Bar

Location of project:
Credits:
Gensler

J.T. Magen & Company, Inc.

Align Communications

Archidata

Gardiner & Theobald Inc.

Gilsanz Murray Steficek

Lighting Workshop

Longman Lindsey

WB Engineering Consultant PLLC

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