Milkland

Designed by: Ryusuke Nanki
For client: Hokuren Floor area: 43.00 M² Year of completion: 2018
Submitted for: Pop-Up Store of the Year

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© NAKANO Yukihide

The semi-elliptical toppings bar seems as if it had rose up from the floor with its familiar cow pattern. This bar is made from the same materials as the walls and the floor, making the various kinds of colorful toppings in the containers stand out.

About the Project

This is a design of a pop up store.
The place was originally occupied by a huge advertising sign, meaning the indoor space was merely an adjunct to the outdoor advert. We thought of this place as an advertising media where people could walk in to sample the products, and designed the shop space that continues on to the ad.

People attracted to the giant sign with cow print walks in through the façade to the shop, also covered from floor to ceiling with the same pattern. At the ice cream counter (also covered in cow print), customers buy soft-served ice cream or sweets made from milk and head to the floor above. The cow pattern continues on to this floor where a life-size model of a cow blends in with the black-and-white pattern.

What’s unique about it

This small space was designed to be more than a common pop-up store, but a pop-up advertising experience, offering joy and small surprises for people who step in. By using the small space as one giant advertisement, we succeeded in creating a unique experience-based pop-up store.

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© NAKANO Yukihide
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© NAKANO Yukihide

At the ice cream counter (also covered in cow print), customers buy soft-served ice cream or sweets made from milk and head to the floor above.

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© NAKANO Yukihide

Some of the toppings’ containers, by using air pressure, pop up like moles in Whack-a-Mole, adding fun and delight to the customers’ experience.

Milkland
© NAKANO Yukihide

The cow pattern continues on to this floor where a life-size model of a cow blends in with the black-and-white pattern. Beside it, a large toppings bar awaits for the customers to choose their own combinations of fixings for their sweets.

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© NAKANO Yukihide

People attracted to the giant sign with cow print walks in through the façade to the shop, also covered from floor to ceiling with the same pattern.

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© NAKANO Yukihide
Location of project:
Credits:
Ryusuke Nanki

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