Elements, Ulricehamn

Designed by: neri&hu
For client: Bolon Floor area: 65.00 M² Year of completion: 2018
Submitted for: Trade-Fair Stand of the Year

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Elements exhibit at Salone del Mobile 2018, Milan

About the Project

Bolon’s new Elements flooring collection brings the harmony of the natural world to interior spaces. Discreet and versatile, the 10 designs in the Elements range act as a bridge between objects and their surroundings, demonstrating the positive effect that good design can have on our senses and wellbeing.

Bolon commissioned the celebrated Shanghai-based interdisciplinary design practice Neri & Hu to design its installation for February 2018’s Stockholm Furniture Fair and April’s Salone del Mobile in Milan will see the collaboration continue - creating a stand that communicates a contemporary, nature-inspired aesthetic that bridges East Asian and Scandinavian design traditions.

Thick tubes covered in the Elements collection will be suspended from the installation’s ceiling at different heights to offer a tactile experience for visitors to the stand. “The fair stand is like encountering an abstract forest,” says Rossana Hu of Neri & Hu, while her partner Lyndon Neri adds that “the notion of landscape as a space” was paramount to the duo’s installation design.

The suspended rolls, or “trees”, are also a nod to Bolon’s manufacturing facilities in Ulricehamn and the large spools of materials found there. “Nowadays not many brands actually manufacture the products that they’re selling,”says Hu,“so I think to embed that manufacturing history, know-how and expertise into the exhibition stand is really important.”

What’s unique about it

The Elements collection launched in February 2018 at Stockholm Furniture Fair and shares the nature-inspired narrative and artisanal appearance of Bolon’s new rug designs. The collection is available in a grey or beige base, woven into weft threads whose shades evoke materials such as Linen, Oak, Ash, Cork, Birch, Marble, Walnut, Flint, Wool and Silk.

“Its calm, natural aesthetic means it can be used to great effect across large areas, creating a sense of unity in spaces of all sizes,” says Petra Lundblad, Designer at Bolon. Based around the H-thread, a new type of Bolon Yarn, the material has a soft, welcoming aesthetic, but is also resilient to daily wear and tear, allowing Elements to withstand the high levels of footfall that are common in large spaces.

The flooring’s backing is made from up to 33 per cent recycled materials, with acoustic qualities also available as a backing option. Each of the 10 designs will be available in rolls, 50x50cm tiles, or in Bolon Studio tiles.

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Elements exhibit at Stockholm Furniture Fair 2018

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Elements exhibit at Stockholm Furniture Fair 2018

Bolon - We Are All Elements

Location of project:
Credits:
Neri & Hu London

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