CPH:DOX - Copenhagen International Documentary Film Festival, Copenhagen

Designed by: MBADV
For client: CPH:DOX & Normann Copenhagen Floor area: 1000.00 M² Year of completion: 2019
Submitted for: Entertainment Venue of the Year

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© Normann Copenhagen

Social Cinema

About the Project

Today it’s proving difficult to bring the chord-cutting generation into movie theatres when the price of one movie tops a month’s worth of Netflix. But maybe this mindful seating approach by MBADV Studio can turn the cinemagoing experience into another type of social environment and engagement.

At this year’s edition of the Copenhagen Documentary Film Festival, MBADV used 34 Normann Copenhagen Rope units to create a sofa cinema inside the Kunsthal Charlottenborg. The main goal? To go full-force on the idea that the only plus of seeing a film in public is the social element. In fact, it was named the Social Cinema. The boundaries between public and private become blurred and shows the typological potential of the space.

The social though was continued in an intimate VR space. Here the social inclusion was interpreted in a different way making space for everyone to feel comfortable and safe. The current layout of VR experiences leaves out about half of the population – that is, the group of introverts for whom walking around with a headset is quite a vulnerable situation, and thus refrain from engaging with the technology in this type of event. Therefore, the Virtual Reality Cinema is an intimate space-within-a-space made up of Normann Copenhagen’s Hyg lounge chairs and pillar-constructed walls that offer an opportunity for relaxed introspection.

What’s unique about it

In order to make room for debate, there was a number of special requirements for the design of the CPH:DOX. With the festival spaces needing to accommodate and underpin heavy topics, such as European refugee policies and the current state of our democracies as well as art, music, and human diversity, the social element was very important. For example transforming a neighbor into a partner for common reflection in the Social Cinema as the films bring themes meant to be digested, loved and suffered with others.

As human beings, our relationships with our bodies are complicated, and we are innately afraid of looking stupid and feeling exposed. We instinctively want to save face, even when our faces are covered by large goggles. On the outside, we certainly look stupid and feel exposed using the VR technology — and that may be one of the largest barriers when using it.

Conventional spatial design has proven an unlikely ally in this matter: it seems that the key to the adoption of virtual spaces is to focus on the qualities of the real spaces that enable them. This is what the CPH:DOX project what all about - making safe spaces for reflection upon important topics.

In line with the various themes of the festival the design features a diverse color scheme while recurring round shapes appearing as a sea of poufs, pillar constructions and sculptural light decorations adds a sense of cohesion to the overall experience

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© Normann Copenhagen

Upper Foyer

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© Normann Copenhagen

Upper Foyer

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© CPH:DOX

VR/Lounge

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© Normann Copenhagen

VR/Lounge

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© Normann Copenhagen

VR/Lounge

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Social Cinema

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© Normann Copenhagen

VR Cinema

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© Normann Copenhagen

VR Cinema

Plan Dox 19 1

Plan

Location of project:
Credits:

Normann Copenhagen


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