Meiré und Meiré

Submitted for: Designer of the Year

About the Designer

Meiré und Meiré was founded by the two brothers Mike and Marc Meiré. The creative agency has been working for German and international brands and companies for 30 years at the intersection between culture and design. Meiré und Meiré develops character defining media for analog and digital communication.

BRAND CODING: Brand Coding is the strategic instrument of Meiré und Meiré. It ranges from interviews and their analysis to individual guide values, a positioning with a strong objective and lays the foundations for the production of “significance”, “connection” and the “ability to lead”. Brand Coding reaches beyond pure popularity. It anchors the brand in the “Flow of Life”.

ART DIRECTION: Meiré und Meiré develops magazines, newspapers, corporate and brand literature, digital media and campaigns in a distinctive style.

ARCHITECTURE: Meiré und Meiré designs temporary architectural structures for trade fair presentations, exhibitions and installations as well as architecture for flagship stores. With their own architects or in partnership with top external offices.

CULTURE PROJECTS: Meiré und Meiré develops and carries out national and international cultural projects for brands and companies that seek increased social relevance, a stronger connection to specific target groups or more significance in sensitive markets.

PUBLIC RELATIONS: Meiré und Meiré develops long-term relevance for brands in media and dialogue groups.

Why they’ve been nominated

Meiré und Meiré combines creative excellence with strategic expertise to develop brand experiences that are both comprehensive and trend-setting. Our ongoing engagement with contemporary trends in art, architecture and design forms the cornerstone of our work.

With our interdisciplinary team of specialists, we develop cross-media brand strategies, corporate identities, architectures and interactive exhibits for trade fairs and retail, exhibitions and cultural projects in an international context, augmented reality-based customer journeys, as well as communication, PR and social media concepts.

Moreover, the design of pioneering media—magazines, newspapers, corporate publications—has been shaping the DNA of Meiré und Meiré for over 30 years.

DEUTSCHE Telekom MWC 2018 / Trade Fair Show

What will tomorrow’s smart life look like? How can digitization, networking and virtuality change and enrich our everyday life? At Mobile World Congress (MWC) 2018 in Barcelona (26 February-01 March), Deutsche Telekom presented innovative solutions and visions for the Smart Society of tomorrow. The trade fair stand architecture under the motto "NOW. NEW. NEXT.” is based on the central idea of the ancient agora: In the modern Smart Society this is no longer a physical place, but a virtual infrastructure in which all dimensions of social life converge: from communication and culture to care and mobility.A magenta-coloured light installation forms the centre of the modern agora. A sculptural network of lights, it stands as a suggestive image for the digital Smart society. One of the highlights of the fair stand is the Smart Alley. The immersive, walk-in exhibit takes the visitor virtually through a futuristic urban scenery. Visitors can interact with objects within the Smart City through their own movement and thus become part of the virtual environment.

Credits: Meiré und Meiré GmbH & Co. KG

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BMW “This is tomorrow. Now.” – Internationale Automobil-Ausstellung 2017 / Trade Fair Show

THIS IS TOMORROW. NOW. From BMW i to Luxury, from Services to BMW M. At the IAA 2017 BMW (14-24 September 2017 in Frankfurt am Main, Germany) presented an unprecedented range of topics and products on more than 10,500 sqm. Highly emotional themed rooms and spacious passages characterised the dynamic stand architecture. The centerpiece of the IAA 2017 was the centrally located Vision Loop. With more than 500 seats and a 150-metre-long circuit, the Vision Loop created a dense and immediate visitor experience, shedding a new light on SHEER DRIVING PLEASURE.As part of the all-day highlight shows, a kinetic media setup created a permanently transforming stage design.

Credits: Meiré und Meiré GmbH & Co. KG

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FÜRSTENBERG Museum Schloss Fürstenberg / Exhibition show

With a contemporary, “hands-on” exhibition concept and new interior design, Meiré und Meiré has given a new face to the Schloss Fürstenberg museum. The new, thematic structure of the exhibition invites visitors to pursue their own interests as they embark on a journey through the fascinating transformation in dining culture from 1747 to the present day.Although the exterior of Schloss Fürstenberg, built as a hunting lodge for Duke Carl I, has scarcely changed, visitors will be immersed in a modern museum world. The historic staircase is beaming in fresh white. The uniform colour scheme of white, black and gold continues throughout the entire exhibition. The exhibition rooms, which are named for people from the FÜRSTENBERG history, are all dedicated to a particular aspect and its transformation down through time. The Museum was opened in March 2017.

Credits: Meiré und Meiré GmbH & Co. KG

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LAMY “thinking tools. Design as Process – On the Creation of Writing Utensils” / Exhibition show Tokyo

Initiated and sponsored by Lamy, the exhibition grants the visitor unique insights into the universe of the brand and its products. "thinking tools" shows the design process as a complex interplay between the designers, company management, product developers and marketing team. To this end, it presents – for the first time – sketches, models and prototypes from the Lamy archives, vividly retracing the long path from design to product. Further, the exhibition shines a light on the individual strategies and methods of the designers engaged by Lamy, including suchinternational greats as Naoto Fukasawa, Richard Sapper and Franco Clivio.A particular highlight of the exhibition: Illustrations by Christoph Niemann, whose works are known from such publications as the New Yorker and ZEITmagazin, enhance the show with humorous statements on the importance of writing utensils as tools that aid us in conceiving and forming our thoughts. In addition to the design and staging of the exhibition, Meiré und Meiré developed the accompanying exhibition catalogue published by av Verlag.

Credits: Meiré und Meiré GmbH & Co. KG

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