HIPANDA OMOTESANDO FLAGSHIP SHOP

Designed by: Gwenael Nicolas - CURIOSITY
For client: TAKEUMA LTD. Floor area: 312.70 M² Year of completion: 2019
Submitted for: Single-Brand Store of the Year

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About the Project

Gwenael Nicolas took a role of general producer of the store concept not only as an interior designer, for the first flagship store in Japan for HIPANDA, the renown Chinese street brand.
With full use of AR technology, Nicolas created a playful and futuristic space like “ghost house”, where provides the visitors with fun to search invisible host of the house, panda character.
The journey starts even before entering the store. A fury panda face would pop up on screen, when you look up the large HIPANDA logo on façade through your smart phone with special app. Another shape-shifting panda will welcome the visitors at the entrance and send them to slope with view of traditional Japanese garden under the glass floor which also generates popping pandas in sequence.
The store has three stories which is the largest scale for the brand history.
From the main room with enjoyable lighting in the basement to the upper floor with “ghost room” appearing and disappearing panda inside, the store explains fully HIPANDA world.
Variety of mannequin shapes, shoppers-friendly hanging system, non-stop presentation of rotating collection and fridge-looking fitting rooms are also enjoyable factors which offer journey for HIPANDA world to the visitors.

What’s unique about it

HIPANDA brand was breaded from the world of art, where emotions and inspiration are infinite, the new retail experience brings together the world of art(emotion), fashion (passion), technology(curiosity) and architecture(beauty). The subject given to Curiosity from HIPANDA was what kind of experience the store can bring to customers. The store has the answer for that.
The world of digital offers limitless possibilities of information but the real world embraces of the senses of human being that create a unique experience that can be appreciate by each individual on its way. The store with full use of AR and AE technology reveals the potential of innovative retail store future. It is meaningful to intensify the benefit to visit real stores with enjoyable experience in the era when online stores offer the customers easy shopping.
The power of street fashion is the freedom of ideas and ideals as a constant work in progress, where uniqueness, distinctiveness and newness are crucial.
The challenge for this store was to bring street fashion into new territories, breaking the boundaries beyond culture, age and gender into an experiential space accessible and inspirational for all, which redefines our expectation of retail experience.

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Installation room is on the top floor, which has "ghost room" inside. Panda is appeared and disappeared in the smoke.

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Various shapes of mannequins made by 3D printers, creating unique and playful atmosphere.

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Infinity space is realized with white gradation of mirror effects and special ceiling light erasing shadow, which makes AR more effective.

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The gallery space introduces the products in a constant movement, like continually changing presentation of the displays bringing attention to the collection.

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The main room is a play of light in constant motion.

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The entrance of the store with an ever-changing character.

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Credits:
WOW INC.

CAMPSITE

HAKUTEN CORPORATION

GARDE

NOMURA CO., LTD.

YAMAGIWA

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