Changi Airport Terminal 4, Singapore

Designed by: Moment Factory
For client: Changi Airport Group Floor area: 85.00 M² Year of completion: 2017
Submitted for: Best Use of Digital Technology

Moment Factory Changi Airports Terminal 4 Theatre Of Experience 21 Ws
© Moment Factory

The Panorama—Security Zone

About the Project

Voted by air travelers as the World’s Best Airport (Skytrax) for the fifth consecutive year, Singapore Changi Airport is taking its passenger experience to a new level with Terminal 4. Changi Airport Group commissioned Moment Factory to collaborate on two media features designed to entertain passengers as they navigate the airport’s remarkable interior. From optical illusions to cinematic storytelling, the architectural media features transform even the least appreciated traveler moments into surprises of delight and discovery. Passing through security screening, travelers are enveloped by an immersive media wall with an entertaining variety of content capsules that transform the ambiance. Picturesque high altitude landscapes alternate with virtual bas-relief sculptures that subtly come to life. In the heritage zone, real and virtual traditional shop house façades create an authentic backdrop for local culture and storytelling. Appearing static at first, the two LED façades spring to life with an engaging neighbourhood love story that brings two Peranakan families together.

Building on our reputation for creating signature media environments, our installations at Changi Airport push ambient entertainment in new and meaningful directions.

What’s unique about it

To adapt to the changing face of travel and the unique challenges of 21st century retail, airports are innovating like never before. Architectural media features are quickly becoming a key ingredient for creating the kind of iconic visual identity, and unforgettable experience that appeals to travellers. Moment Factory is leading the way with game-changing partners like the Changi Airport Group. Building on Moment Factory’s reputation for creating signature media environments, this collaboration with Changi Airport Group (CAG) pushes ambient entertainment in new and meaningful directions. Each of the media features was built with a distinct purpose in mind: to create wonder and captivate audiences in unique ways.

The Panorama at the security zone is an enormous LED screen that provides a panoramic experience, allowing travellers’ imaginations to begin the journey even before they’re through security. To transport viewers’ imaginations to far-off places, Moment Factory created seven panoramic content capsules, each with a unique story and environment.

The second zone presents The Peranakan Love Story. It was developed in collaboration with the iconic Singaporean singer Dick Lee, and was inspired by the row of traditional Peranakan shophouse façades being built inside the terminal. Using large format LED screens and a trompe-l’oeil approach to content, Moment Factory decided to bring one of these façades to life with a playful and local love story.

Moment Factory Changi Airports Terminal 4 Theatre Of Experience 20 Ws
© Moment Factory

The Panorama—Security Zone

Moment Factory Changi Airports Terminal 4 Theatre Of Experience 27 Ws
© Moment Factory

The Panorama—Security Zone

Moment Factory Changi Airports Terminal 4 Theatre Of Experience 18 Ws
© Moment Factory

The Panorama—Security Zone

Moment Factory Changi Airports Terminal 4 Theatre Of Experience 16 Ws Crop
© Moment Factory

The Panorama—Security Zone

Moment Factory Changi Airports Terminal 4 Theatre Of Experience 15 Ws
© Moment Factory

Peranakan Love Story

Moment Factory Changi Airports Terminal 4 Theatre Of Experience 9 Ws
© Moment Factory

Peranakan Love Story

Moment Factory Changi Airports Terminal 4 Theatre Of Experience 11 Ws
© Moment Factory

Peranakan Love Story

Moment Factory Changi Airports Terminal 4 Theatre Of Experience 8 Ws
© Moment Factory

Peranakan Love Story

Moment Factory Changi Airports Terminal 4 Theatre Of Experience 4 Ws
© Moment Factory

Peranakan Love Story

Demo video : https://vimeo.com/289309348

Location of project:
Credits:
Moment Factory


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