McDonald's Kitchen in the Sky

Designed by: Landini Associates
For client: McDonald's Australia Floor area: 288.00 M² Year of completion: 2018
Submitted for: Restaurant of the Year


Public Score
7.08
7.25 Function
7.25 Innovation
6.75 Creativity
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© TREVOR MEIN

The brief was simple: create an iconic, memorable McDonalds at the Airport, like nothing seen before but based on our flagship store model being rolled out globally. The design aims to embrace McDonald’s history of innovation in combining lateral thought, speed, quality and entertainment, built around their ‘industrial revolutionising’ of food production. We also wanted to be true to its location; a departure lounge to the airways that follow.

About the Project

The brief was simple: create an iconic, memorable McDonalds at the Airport, like nothing seen before but based on our flagship store model being rolled out globally. The design aims to embrace McDonald’s history of innovation in combining lateral thought, speed, quality and entertainment, built around their ‘industrial revolutionising’ of food production. We also wanted to be true to its location; a departure lounge to the airways that follow.

A yellow glass box housing the kitchen hovers over the service counter. Food is efficiently delivered via a conveyor that spirals towards the ground. The original kitchen was on the ground and 25m from the customer pickup point, so locating the kitchen above provides an efficient delivery method and a stunning and iconic expression for this dynamic brand; a spectacle not seen here or anywhere else before. Like a glowing beacon, it resolves visibility issues in a space that is busy, loud and visually noisy, not only expressing the McDonald’s brand but helping it to stand out amidst the visual clutter of T1.

Signage is simple and intuitive: Order and Collect. McDonald’s is ordered from one counter, McCafe from the other counter, and food and drinks are collected at the rounded corner in between.The material palette is stylish and simple: concrete, glass, stainless steel and oak.

What’s unique about it

Innovation through design is seen in the layout. The space that McDonalds was leased was too small for more than the kitchen itself. So, in a crowded and bustling departures hall the design team asked if we could lease the volume above too and put the kitchen on display. Not only does this provide, theatre, but it also allowed more team members in the space below, thus delivering a faster service.

Behind the translucent glowing glass, the kitchen team are actors, fulfilling orders & providing theatre in the process. Food is efficiently and spectacularly delivered, transported down from above attached to a conveyor.

McDonald’s was founded on inventiveness, but it is grounded in familiarity. While progressive design and innovative technology continue to propel the brand forward, customers’ memories of McDonald’s are often lifelong and anchored in the past. This too encapsulates McDonald’s in the Sky, which offers an innovative, memorable and entertaining experience while reinforcing and delivering the company’s original key core values with a side of spectacle.

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© TREVOR MEIN

Floating above departing passengers, announcing itself from afar, is a yellow glass box; the new McDonalds “Sky Kitchen.

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© TREVOR MEIN

Our approach to signage is to keep it simple, and when it’s iconic, celebrate it.

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© TREVOR MEIN

Behind the translucent glowing glass, the kitchen team are actors, fulfilling orders & providing theatre in the process.

Mcd 05
© TREVOR MEIN

A yellow glass box housing the kitchen hovers over the service counter. Food is efficiently and spectacularly delivered, transported down from above attached to a conveyor.

Mcd 06
© TREVOR MEIN

The original kitchen was on the ground and 25m from the customer pickup point, so locating the kitchen above provides an efficient delivery method and a stunning and iconic expression for this dynamic brand; a spectacle not seen here or anywhere else before. Like a glowing beacon, it resolves visibility issues in a space that is busy, loud and visually noisy, not only expressing the McDonald’s brand but helping it to stand out amidst the visual clutter of T1.

Mcd 07
© TREVOR MEIN

Innovation through design is seen in the layout. The space that McDonalds was leased was too small for more than the kitchen itself. So, in a crowded and bustling departures hall the design team asked if we could lease the volume above too and put the kitchen on display. Not only does this provide, theatre, but it also allowed more team members in the space below, thus delivering a faster service.

Mcd 08
© TREVOR MEIN

Conveyor belt delivering orders from McDonald’s “Kitchen in the Sky”. Placing the kitchen in the sky and making it entirely of glass created structural challenges, but ensuring it could deliver its wares to the customers below, efficiently, quickly and without causing chaos was a steeper challenge.

Mcd 09
© TREVOR MEIN

Signage is simple and intuitive: Order and Collect. McDonald’s is ordered from one counter, McCafe from the other counter, and food and drinks are collected at the rounded corner in between. The material palette is stylish and simple: concrete, glass, stainless steel and oak.

Mcd 10
© TREVOR MEIN

McDonald’s was founded on inventiveness, but it is grounded in familiarity. While progressive design and innovative technology continue to propel the brand forward, customers’ memories of McDonald’s are often lifelong and anchored in the past. This too encapsulates McDonald’s in the Sky, which offers an innovative, memorable and entertaining experience while reinforcing and delivering the company’s original key core values with a side of spectacle.

Film by James Adams.

Credits:
Landini Associates

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