HEYTEA at Xiamen Paragon Center

Designed by: BloomDesign
For client: HEYTEA Floor area: 268.00 M² Year of completion: 2019
Submitted for: Single-Brand Store of the Year


Public Score
5.35
5.56 Function
5.06 Innovation
5.44 Creativity
02 © Hu Jingsen
© ©Hu Jingsen

About the Project

HEYTEA, as a representative of new-style tea-drink brands, each HEYTEA store is unique and has a different appearance, but are all designed centering on four key words — 'cool', 'inspiration', 'design' and 'Zen', which constitute the brand's concept.

As approaching this project, the HEYTEA store situated at Paragon Center, Xiamen, China, the designers adopted a brand-new visual style to interpret the brand's concept and spirit. The designers tried to find some connection between traditional tea-drinking culture and the impression of Xiamen — featuring broad sea and multiple mountains. Besides, they strove to explore a contemporary expression of tea culture, and utilize youth-oriented design languages to convey the beauty of Oriental artistic conception, which is a part of HEYTEA's modern Zen spirit.

Natural elements were widely utilized in the space. The grains of wood and stones give the space unique textures, either smooth or rough, delicate or austere, soft or solid, warm or cool, thin or thick, all of which can be perceived by customers as they touch the surfaces in the space, hence providing varying and pleasant tactile experiences for them. The textures and color palette of the space are derived from the materials, which not only showcase the will of nature, but also the return to nature.

What’s unique about it

1. Artistic conception of "Shanshui"

By extracting elements from silent sea, sober mountains and tea as well as applying them to the interior design, the designers created a naturalistic world and utilized youth-oriented design languages conveying the beauty of Oriental artistic conception, which is a part of HEYTEA's modern Zen spirit. The green plants dotted in the space awash with stones enable customers to get away from hustle and bustle temporarily, find inner peace in this charming urban "Shanhui" space, and gain inspirations from HEYTEA.

2 Getting Rid of Complexity

The designers didn't introduce complicated and superfluous decorations into the space, with a view to letting consumers enjoy the pure pleasure of tea drinking, bringing them more inspirations and arousing their imagination.

主图 01 © Hu Jingsen
© ©Hu Jingsen
03 © Hu Jingsen
© ©Hu Jingsen
04 © Hu Jingsen
© ©Hu Jingsen
05 © Hu Jingsen
© ©Hu Jingsen
06 © Hu Jingsen
© ©Hu Jingsen
07 © Hu Jingsen
© ©Hu Jingsen
08 © Hu Jingsen
© ©Hu Jingsen
09 Local Cultural Elements In Xiamen — Wind Lion God © Hu Jingsen
© ©Hu Jingsen
10 Plan © Hu Jingsen
© ©Hu Jingsen
Location of project:
Credits:
BloomDesign

Li Baolong

Nan Hongtian

Chen Xiaohu

Qiu Wendi

Liao Wenjie

Zhao Yichuan

Chen Xiaosong

Ding Jie

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