Polestar Media Launch 2017, Shanghai

Designed by: Grey Gothenburg
For client: Polestar Floor area: 2950.00 M² Year of completion: 2017
Submitted for: Set Design of the Year

Petter Borg Bpp8947 Highres

A custom-made evening event at Yuz Museum. The new aluminium exterior wall was designed to match the huge aluminium box built inside the museum.

About the Project

A custom-made evening event at Yuz Museum. The new aluminium exterior wall was designed to match the huge aluminium box built inside the museum. The box contained a theatre designed for the special occasion; the launch of the new Polestar 1 car, launch of the new brand, keynote presentations and for media photo shooting and filming. A 26-meter-long 5.5-meter-high LED screen served as backdrop and keynote support. Outside the aluminium box a 360° bar counter in Polestar Gold served the refreshments. The colour was developed to match the colour of the Akebono brakes. Six Mies van der Rohe daybeds where placed accordingly to the Polestar 1 Photographic Art Exhibition.

What’s unique about it

Everything is there for a reason, designed for function. It’s about launching a brand with progressive design and communicating without trying to be in fashion. Polestar is for those who do not need another lifestyle; they have already reached their aspired status. Technical facts and attention to detail is highlighted and presented as something beautiful. The car itself is the single source of inspiration.
The design theme is straight forward; science without fiction, progressive laboratory, uncompromising, minimalistic, energetic; showing a pure product.
We have created a brand environment reflecting the values of an uncompromising new brand with a strong visual identity.

Petter Borg Bpp8722 Highres

A 360° bar counter in Polestar Gold served the refreshments. The colour was developed to match the colour of the Akebono brakes.

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Everything is there for a reason, designed for function.

20171017 Polestar 038

The huge aluminium box built inside the museum, six Mies van der Rohe daybeds where placed accordingly.

Petter Borg Bpp8962 Highres

It’s about launching a brand with progressive design and communicating without trying to be in fashion. Polestar is for those who do not need another lifestyle; they have already reached their aspired status.

Petter Borg Bpp8971 Highres

The box contained a theatre designed for the special occasion; the launch of the new Polestar 1 car, launch of the new brand, keynote presentations and for media photo shooting and filming. A 26-meter-long 5.5-meter-high LED screen served as backdrop and keynote support.

Petter Borg Bpp8802 Edit V02 Highres

We have created a brand environment reflecting the values of an uncompromising new brand with a strong visual identity.

Petter Borg Bpp8767 Highres 2

The design theme is straight forward; science without fiction, progressive laboratory, uncompromising, minimalistic, energetic; showing a pure product.

Petter Borg Bpp9004 Highres

Technical facts and attention to detail is highlighted and presented as something beautiful. The car itself is the single source of inspiration.

Launch of the new Polestar Brand and the first car, the Polestar 1, at Yuz Museum, Shanghai.

Location of project:
Credits:
GREY Gothenburg

Dragan Pavlovic

Johanna Johannson

Polestar

Par Heyden

Christina Theorin

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