MAISON MUSE

Designed by: Alexander Wong Architects Limited
For client: Shanghai Film Group Corporation Floor area: 3000.00 M² Year of completion: 2018
Submitted for: Entertainment Venue of the Year

06 Maison Muse Neon Loft 6
© Josh Tam

Neon Loft 6

About the Project

Maison Muse - A Concept Gallery for Films in Shanghai

Located in Shanghai and inspired by Carlo Scarpa, Eliasson, Kapoor, etc, Maison Muse is a Concept Gallery for Films divided into 4 distinct zones.

Zone 1: “Gallery Muse” is the Main Lobby consisting of the Box Office & Cafe. The space is dominated by stepped pyramid ceilings with artificial skylights and giant circular elements expressed as signage or abstract art pieces.

Zone 2: “Long Studio” is a corridor space for the Concession Bar. This area resembles a relaxed exhibition area within a gallery.

Zone 3: “Blue Lab” is an operatic aria in ultraviolet blue leading to the IMAX Cinema. “Lab” presents film as a form of technology which must be updated or else will become obsolete.

Zone 4: “Neon Loft” is an intense tunnel-like space dyed in fuchsia leading to most of the cinema houses. This area is inspired by the Avant Garde Cinema of the 80’s and filled with neon portals creating oblique reflections bouncing off high gloss surfaces.

The Skyfall Restroom is yet another innovation in mixing hygiene with nature and technology.

Steeped in history and meaning, Shanghai is the birthplace of Cinema in China making the city unique and irreplaceable. The design intent of Maison Muse is to create a venue not unlike any film culture museum, so the enjoyment of a movie could be similar to visit any art gallery allowing the movie industry players to promote cinema as an art form.

What’s unique about it

WHY SHOULD WE WIN?

FUNCTIONALITY: With a friendly and warm ambience, Maison Muse also has extensive corridors providing ample and pure backdrops as exhibition space. This Cinema Venue has the flexibility to be readily transformed into an Art Gallery within hours. And with its four distinct zones providing different intensities through vibrant colours, the unique minimalist spatial qualities of each area prepare the cinema-goers to have their maximum cinematic experiences for the movie.

INNOVATION: As an example, the Skyfall Restrooms is a revolutionary design that introduces technology into a hygiene environment but this time adding a touch of sensuality using videos of natural coral reefs. The giant LED monitors introduced here is inspired by the fight scene in Shanghai from the film Skyfall.

ARTISTIC MERIT: With its design based on Modern Art Galleries, Maison Muse is also inspired by the works of Carlo Scarpa, Anish Kapoor and Eliasson.

SUSTAINABILITY: When any design including Spatial Design strives to be timeless, it extends its lifetime making the premise more sustainable not only through financial savings but also environmentally more friendly by creating less wastage through renovations. With its simplicity based on Modern Art, Maison Muse strives to be timeless to last for a longer period of time.

SOCIAL IMPACT: The design intent here is to create a venue like a Film Culture Museum, allowing the movie industry players to promote cinema as an art form.

09 Maison Muse Skyfall Restroom With Coral Waterscape
© Josh Tam

Skyfall Restroom with Coral Waterscape

08 Maison Muse Cinema House
© Josh Tam

Cinema House

10 Maison Muse Skyfall Restroom With Giant Red Disc
© Josh Tam

Skyfall Restroom with Giant Red Disc

07 Maison Muse Neon Loft With Rectangular Frames
© Josh Tam

Neon Loft with Rectangular Frames

05 Maison Muse Blue Lab With Logos
© Josh Tam

Blue Lab with Logos

01 Maison Muse Gallery Muse Stepped Pyramid Ceiling With Skylight
© Josh Tam

Stepped Pyramid Ceiling with Skylight

04 Maison Muse Long Studio Concession Bar
© Josh Tam

Concession Bar in Long Studio

03 Maison Muse Gallery Muse
© Josh Tam

Gallery Muse

02 Maison Muse Gallery Muse
© Josh Tam

Gallery Muse

Location of project:
Credits:
Alexander Wong Architects Limited

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