Maximilian Hotel

Designed by: Conran and Partners
For client: The Ploberger Brothers Floor area: 1890.00 M² Year of completion: 2019
Submitted for: Hotel of the Year

Conran And Partners Hotel Maximilian Photography By Matthias Aschauer 12
© Matthias Aschauer

Reception with Teige collage artwork

About the Project

Maximilian Hotel, which was opened by Christian and Rudolf Ploberger in 1995, was the first boutique hotel of its kind in Prague and the Czech lands.
Our refurbishment of Maximilian covers 71 guest rooms, plus the reconfiguration of existing ground floor areas to create new public spaces including a café and bar, brasserie, library and event space with courtyard garden, alongside a full renovation of the existing basement spa.

The hotel consists of two different buildings with different architectural styles, which are connected on the ground floor by a linear series of previously underutilised public areas. Our challenge was to open up and unify these spaces to create a coherent and engaging journey for guests and visitors.

Previously, only a limited food and beverage offer existed in the front-of-house areas. The redesign has seen the addition of a café and bar at the main entrance, which animates the building’s façade and engages with the adjacent streetscape. In addition, the ground floor spaces have been re-worked to include a brasserie within the new living room hub at the heart of the hotel, providing social spaces for guests and visitors. Our aim was to redefine Maximilian with a clear and compelling personality which is grounded in the local context and re-establish it as a prime design destination hotel for the city.

What’s unique about it

The design approach for the hotel reflects the cultural and architectural heritage of the urban context, referencing Czech modernism and the progressive art movement influenced by famous avant-garde artist and architectural writer, Karel Teige.

Taking inspiration from the iconic pastel colour palette of Prague’s architecture and local crafts, each hotel area is defined by a different tone. This palette, designed to be honest and long lasting, is then layered with artwork belonging to the owners, prints of iconic Teige collages and contemporary works inspired by his playful, surreal and intriguing works.
We optimised the guest room layouts, including quirky rooms with curved ceilings within the roof space, to give a contemporary yet warm and residential feel. Window bench seats to each guest room also offer guests a direct connection with the city and outside.

We have reconfigured previously under-utilised hotel areas to optimise public areas and create space for a new food and beverage provision and flexible spaces for guests to inhabit both day and evening. In addition to improving the guest experience, we also sought to make the hotel an engaging destination for locals. The café and bar provides a shop window, enticing people into the hotel and bringing further vibrancy to the local area. By respecting the heritage of the original building we have created a chic, contemporary urban dwelling, bringing together the best of Czech tradition, culture and design.

Conran And Partners Hotel Maximilian Photography By Matthias Aschauer 14
© Matthias Aschauer

Guest bathroom with bespoke terrazzo basin

Conran And Partners Hotel Maximilian Photography By Matthias Aschauer 11
© Matthias Aschauer

Courtyard garden with view to events space

Conran And Partners Hotel Maximilian Photography By Matthias Aschauer 5
© Matthias Aschauer

Library with bespoke light fittings

Conran And Partners Hotel Maximilian Photography By Matthias Aschauer 10
© Matthias Aschauer

Reception with view to brasserie beyond

Conran And Partners Hotel Maximilian Photography By Matthias Aschauer 13
© Matthias Aschauer

Typical guest room with window seat and Teige artwork

Conran And Partners Hotel Maximilian Photography By Matthias Aschauer 9
© Matthias Aschauer

Brasserie lounge and dining with bespoke Czech glass lighting installation

Conran And Partners Hotel Maximilian Photography By Matthias Aschauer 8
© Matthias Aschauer

Brasserie sharing table with bespoke wall lights

Conran And Partners Hotel Maximilian Photography By Matthias Aschauer 7
© Matthias Aschauer

Brasserie dining with bespoke wall lights

Conran And Partners Hotel Maximilian Photography By Matthias Aschauer 6
© Matthias Aschauer

Deluxe guestroom in roof space

Credits:
Conran and Partners

Dais Contemporary

Into Lighting

Ligna Group

Kališ a Krátkoruký

DUM Konstrukce

Ian Bryan Architects

Main project management and technical supervision

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