Shiseido, Tokyo

Designed by: onndo
For client: Shiseido Company, Limited Floor area: 1040.00 M² Year of completion: 2018
Submitted for: Best Use of Material

M10 Takumi Ota
© Takumi Ota

Nail polish is mixed into the paint used for the ceiling art.

About the Project

For this project, we focused on the elements that interiors and makeup have in common and gave the store an “interior makeover”.
Interiors start from scratch, painting and polishing before finishing with protective materials.
Likewise, makeup begins with skincare, then base makeup and finally point makeup.

We incorporated the products themselves and related materials into the display, with soft lighting featuring paper made from cotton pads
and ceiling art created with nail polish mixed into the paint for a slight glimmer in the right lighting.
Subtle touches like these are rooted in Japanese esthetics, making them a fitting way of expressing Shiseido’s worldview.

A silhouette of Shiseido’s camellia symbol is used as a motif throughout the space in features based on traditional Japanese crafts,
including a cage-like mesh pattern and a three-dimensional pattern resembling paper dolls.

The curved lines of the camellia logo and the exquisite finish of the cosmetics evoke an image of Japan’s elegant femininity throughout the space.

What’s unique about it

After creating over 100 prototypes, we decided on materials with unique textures that feature cosmetics in a way that is not obvious.
We eschewed a sparkling finish, instead creating luxurious looks that blend with their surroundings in an understated way.
This esthetic is more authentically Japanese, and represents what femininity means to Japanese women.

M9 Takumi Ota
© Takumi Ota

The walls feature panels resembling stone, decorated with eye shadow.

M7 Takumi Ota
© Takumi Ota

Cotton washi is used on the side panel of the counter and the walls of the store, while eye shadow features in the glaze of the floor tiles.

M8 Takumi Ota
© Takumi Ota

The wood finish coated with camellia oil.

M6 Takumi Ota
© Takumi Ota

Our cosmetic finishes can be seen throughout the sales floor.

M5 Akihiro Yoshida
© Akihiro Yoshida

Recreation of the process by which we applied small amounts of nail polish as accents.

M4 Akihiro Yoshida
© Akihiro Yoshida

Recreation of the process by which we used eyeshadow to draw on panels resembling stone.

M3 Akihiro Yoshida
© Akihiro Yoshida

Recreation of the process by which we coated the wood in camellia oil.

M2 Akihiro Yoshida
© Akihiro Yoshida

Recreation of the process by which we made our cotton washi paper.

M1 Akihiro Yoshida
© Akihiro Yoshida

The cosmetic finishes for our interior makeover.

Credits:

Are you sure?

Remember that you can only vote once per award category.