Baldwin, New York

Designed by: Hufft
For client: Baldwin Floor area: 179.00 M² Year of completion: 2017
Submitted for: Pop-Up Store of the Year


Public Score
4.36
4.39 Function
4.34 Innovation
4.34 Creativity
Img 9339
© Lance Flores

The NYC storefront where BALDWIN's 'Prairie in the City' Pop-up was first launched. Additional spatial elements included new branding and a neon art installation alluding to Baldwin’s signature white-painted denim rivet.

About the Project

Contextually, the parameters of Baldwin’s Pop-Up were set to design a series of containers to hold the necessary contents of a typical retail space and showroom. The concept originated from a letter that founder Matt Baldwin wrote for a previous fall season in which he verbalized a contradiction of his city life to the outdoors. Stemming from these suggestions of dichotomy between the city and nature, an apparent connection of Matt’s established brand yielded the basis for the concept. Aptly coined ‘Prairie in the City’, the pop-up follows this train of thought to transpose the contextual elements of the Midwest through objects that become the retail function and experience. The program required Hufft’s design and fabrication studio to develop these objects to meet the need for usable surface and hanging requirements that could be efficiently-packaged and shipped to its next location. The end result: four unique pieces that fulfill the functions of retail, while conveying a sensory connection to the Midwest as an adaptation of the Baldwin brand and ethos.

What’s unique about it

Each fabricated item was designed to easily assemble and disassemble in a manner that allowed all store elements to be shipped and constructed anywhere Baldwin wanted to plant a temporary retail experience. The Prairie Table is inspired by the rolling topographic profiles of Kansas’s Flint Hills region and is the primary container for shipping the pop-up stores contents. The Clothing Line is a staple of agrarian photography and lifestyle. Designed with flexibility in mind, the three-bar profile doubles the client’s required linear feet by giving the option of double hanging, and provides the necessary structure to support removable shelves if needed. The Sawbuck Judd showroom table is merely a concept of its name. Inspired by the traditional Sawbuck table from farmhouses across the country, we took the simple construction and nesting methodology from mid-century modernist Donald Judd’s furniture design and applied it to the traditional farm table. The Dressing Silo is an icon of the Midwestern landscape’s grain silos and provides a simple typology in which a dressing room could be adapted. Using a series of CNC-cut joints, the Silo construction system is designed in a kit of parts; when erected it stands as a single occupant dressing room, and can be easily disassembled with no fasteners or tools to flat-pack into each of the crates.

Hufft Baldwin Pop Up Prairie Table
© Lance Flores

The Prairie Table is inspired by the rolling topographic profiles of Kansas’s Flint Hills region and is the primary container for shipping the pop-up stores contents.

Hufft Baldwin Pop Up Silo
© Lance Flores

The Dressing Silo is an icon of the Midwestern landscape’s grain silos and provides a simple typology in which a dressing room could be adapted. Using a series of CNC-cut joints, the Silo construction system is designed in a kit of parts; when erected it

Baldwin Sawbuck
© Lance Flores

The Sawbuck Judd showroom table is merely a concept of its name. Inspired by the traditional Sawbuck table from farmhouses across the country, we took the simple construction and nesting methodology from mid-century modernist Donald Judd’s furniture desig

Hufft Baldwin Pop Up Clothing Line
© Lance Flores

The Clothing Line is a staple of agrarian photography and lifestyle. Designed with flexibility in mind, the three-bar profile doubles the client’s required linear feet by giving the option of double hanging, and provides the necessary structure to support

20170104 Img 1590
© Jake Farmer

Prairie in the City has the unique condition in which it's formally without a site. Contextually, the parameters of the project were set to design a series of containers that hold the necessary contents of a typical retail space and showroom.

Concept Baldwin Pop Up
© Hufft

Each fabricated item was designed to easily assemble and disassemble in a manner that allowed all store elements to be shipped and constructed anywhere Baldwin wanted to plant a temporary retail experience.

Img 9263
© Lance Flores

The program required Hufft's design and fabrication studios to develop a series of retail objects that met the clients request for usable surface and hanging space, while simultaneously being conscious of the rudiment to be efficiently packaged and shippe

Img 9350
© Lance Flores

“Prairie in the City” follows this train of thought as a basis of design to transpose the contextual elements of the Midwest through designed objects which can be assembled and disassembled anywhere to become a mobile retail showroom.

Img 9238
© Lance Flores

The concept for the BALDWIN pop-up originated from a letter that founder Matt Baldwin wrote for a previous fall season in which he verbalized a contradiction of his city life to the outdoors. Stemming from these suggestions of dichotomy between the city a

A film sharing the collaboration between BALDWIN + Hufft for the brand's first pop-up.

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