Audi Nexus, CES 2016

Designed by: Tisch13
For client: Audi AG Floor area: 500.00 M² Year of completion: 2016
Nominated for: Trade-Fair Stand of the Year

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© Andreas Keller

Audi Nexus - CES 2016

About the Project

Audi Nexus is a symbol of the overarching communication banner,  ‘Audi Intelligence’ where topics on digital networking and innovative ideas about future mobility. The basic idea of the stand architecture consists of a network of over 4 km reflecting aluminum beams. These are joined via nodes to form a three-dimensional grid. The inside of the network serves as a display space for technological exhibits and exhibition vehicles which is given a media boost by the LED lighting.

Visitors enter the exhibition space from 3 sides by passing through the three-dimensional structure. The exhibition stand, products, exhibits, people and surroundings are reflected in the highly polished surfaces of the beams and nodes. The visual effects of the media show, which takes the Nexus concept further into the digital realm, create additional highlights in this fascinating play of light and reflections.

Throughout the exhibition, visitors initially enter this constantly changing, seemingly chaotic, spatial web of stimuli which transforms upon closer inspection into this orderly, geometrically perfect structure consisting of a network of multiple interconnected levels. The Audi Nexus is a highly reactive architecture in which the “immersion” in the structure is the central component of the exhibition and brings the Audi brand to life in all its thematic facets: the visitor thus becomes the active component of Audi Intelligence.

What’s unique about it

We aimed to communicate networking intelligence as one, dramatic architectural symbol. The Audi Nexus is a highly reactive architecture in which the “immersion” in the structure is the central component of the exhibition and brings the Audi brand to life in all its thematic facets: the visitor thus becomes the active component of Audi Intelligence. Brainstorms led to the image of a digital brain; and a geometrical, abstract form of a brain was built. High reflectivity of miles of aluminum allowed attendee movement to create illusions of an impulse transmitted on a synapse. Attendees also explored the dashboard simulator and virtual reality experience and truly felt like they were part of the future developments of Audi through this jaw-dropping exhibit.

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© Andreas Keller

Audi Nexus - CES 2016

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© Andreas Keller

Audi Nexus - CES 2016

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© Andreas Keller

Audi Nexus - CES 2016

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© Andreas Keller

Audi Nexus - CES 2016

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© Andreas Keller

Audi Nexus - CES 2016

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© Andreas Keller

Audi Nexus - CES 2016

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© Andreas Keller

Audi Nexus - CES 2016

Audi Nexus - CES 2016

Location of project:
Credits:
Lutz Geisel, Bathke Geisel Architekten

Expotechnik GmbH

Four to One GmbH

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