Allianz Global Digital Factory, Munich

Designed by: CSMM and UNStudio
For client: Allianz S.E. Floor area: 2700.00 M² Year of completion: 2016
Nominated for: Large Office of the Year

01 Allianz Global Digital Factory Entwurf Planung Conceptsued Gmbh Foto Eva Juenger 0110
© Eva Jünger

The journey through the world of the Factory starts on the 4th floor at the ‘Market Place‘ – a large free space which serves both as ‘Community Space‘ and simultaneously as base for shared knowledge, presentations and pitches. Participants on up to five journeys meet at this unique area at a large catered ‘Coffee Bar‘ to exchange ideas. This ‘Market Place‘ is surrounded by flexible furniture, write-on walls and retreats for spontaneous small-group discussions.

About the Project

In March 2016, Allianz SE, together with interior architects and designers from CSMM and UNStudio, launched a journey into the world of digitized work which was future-orientated and unique in the distinctiveness of its features. A suitable location to lend this project a dynamic urban context was found in the area of Werk3, inside the Werksviertel at Munich Ostbahnhof. The self-appointed task was to create a unique work environment in whose fertile grounds innovation, creativity and the impetus to create solutions and designs can unfold intensively. During ‘Customer Journeys‘ product ideas and results will be developed that will accompany Allianz into the future. The idea emerged quickly to create a spatial journey on which diverse places and situations are located to reflect the idea.
The main concept rests on the development of communicative, highly-flexible open areas moving towards more quiet zones for focused working, research and furthermore recreation.
The well-being of staff was also of high importance to the concept. Therefore a pre-check by conceptsued° for certification by DGNB – the German Sustainable Building Council was implemented.
Innovative, digital but with a warm charm: For the “customer journeys” Allianz wanted a working environment which is highly flexible. Creative and concentrated work, and “town halls” which work across teams – everything has to be multi-functional. We are happy to have received the German Design Award.

What’s unique about it

A design was created here for an office which resembles a converted factory loft, but reflects the innovative power of the digital age: A round trip through the Factory starts at the Market Place, a large free space Community Space and simultaneously a base for shared knowledge. It is surrounded by flexible furniture, write-on walls and retreats for spontaneous small-group discussions. An arena-seating staircase invites all participants to pitch and discuss their concepts on a large mobile monitor with integrated live streaming option. Adjacent in the Kitchen team on-boarding take place at a long table, which can also be converted into group units. Within Caves face-to-face communication is enhanced, in the round tube experiencing a feeling of shelter. The arena steps lead up to the 5th floor and the Team Space level, furnished in a completely flexible way, so that the alternating Journey Teams will shape their environment according to their needs. There are ‘Gallery and Bench Seating‘ and a ‘Swing Table‘. Moving Meeting Tree Houses invite people to work in small teams of up to 4 people. They can also be configured to form a ‘camp fire‘ pitch. The outside write-on walls of the houses are magnetic and can be pinned to. From the galleries, you have a fantastic view over the Park – a peaceful, spacious recreation zone like forest clearing. The Industry Initiative spreads over two stories offering seven meeting rooms. Through the Tunnel we arrive back at the Market Place.

04 Staircaseandthearenaseatingforpresentationsandpitches
© Eva Jünger

In the centre of the ‘Market Place‘ you find a striking arena-seating staircase. A unique area for presentations invites all participants to pitch and discuss their concepts on a large mobile monitor. An integrated live streaming option enables global participation.

02 The Kitchen Allianz Global Digital Factory Entwurf Planung Conceptsued Gmbh Foto Eva Juenger 0095
© Eva Jünger

Directly adjacent you enter the ‘Kitchen‘. A place where team on-boarding takes place at a long table - which can also be converted into several group units. Media equipment and analogue boards support the teams by their research and activities.

03 Thecaveforfacetofaceretreats
© Eva Jünger

Within ‘Caves‘ calmer face-to-face communication is enhanced. The convex external lines of this element present speed and dynamic which is in immidiate communication with the agile use of the ‘Market Place‘. In this powerfull setting, the ‘Caves‘ provide the important possibility of retreat and recreation –with two very different seating arrangements. Whitin the round tube you experience a feeling of peace and shelter. Beside there is an enclosed seating area created by rail-type room dividers.

05 U Team Zone Allianz Global Digital Factory Entwurf Planung Conceptsued Gmbh Foto Eva Juenger 0067
© Eva Jünger

The arena steps lead up to the 5th floor - and the flexible ‘Team Space‘ level. There are three areas in total – each on it‘s on gallery. The ‘Team Spaces‘ are furnished in a completely flexible way, so that the alternating ‘Journey Teams‘ will shape and permanently alter their environment according to their needs.

06 Benchandgalleryseatingforsingleworkandresearch
© Eva Jünger

The ‘Team Spaces‘ are supplemented by a gallery with ‘Gallery and Bench Seating‘ and the ‘Swing Table‘. This area is accessible to everyone – but kept rather quiet, with the atmosphere of a ‘Drop-out Zone‘. This is where people can retreat, for instance for research purposes. The ‘Gallery Seating‘ offers an wide-range perspective, and is conducive to thinking. The ‘Swing Table‘, a round conference table with free-moving rockers is intended to bring thoughts and discussions into an unusual but relaxed context.

09 Treehouses For Collaboration And Mobile Meetings
© Eva Jünger

A further addition to the ‘Team Spaces‘ is located in the next gallery: the area of moving ‘Tree Houses‘ and the ‘Meeting House‘. Three moving ‘Meeting Tree Houses‘ invite people to work in small teams of up to 4 people. The houses can also be configured to form a ‘camp fire‘ pitch. The outside write-on walls of the houses are magnetic and can be pinned to. Directly adjacent is the ‘Meeting House‘ – a type of conservatory with a large conference table suitable for video conferences, for instance.

07 Allianz Global Digital Factory Entwurf Planung Conceptsued Gmbh Foto Eva Juenger 0154
© Eva Jünger

From this gallery, you have a fantastic view over the ‘Park‘ – a peaceful, spacious recreation and chill-out zone in the Factory. The atmosphere of a forest clearing is designed to help people find peace and quiet, and to bring nature into the space. Depending on the form of your inspiration, it can also be used as a workplace – either on the freely distributed movable seating options or on the ‘Sit – Watch – Chill‘ window seating. This element offers temporary work places with a view – and also includes small lounging areas.

08 Above The Park Allianz Global Digital Factory
© Allianz

ABOVE THE PARK // FOCUSED WORK WITH THE TEAM THE WINDOW SEATING // INSIDE OUTSIDE VIEW

10 Allianz Global Digital Factory Entwurf Planung Conceptsued Gmbh Foto Eva Juenger 0119 Kopie
© Eva Jünger

The next stop – ‘Industry Initiative‘ spreads over two stories – visually transparently integrated but unusually at the same time spatially separable. The open space of this area is used for team workshops – and also offers seven meeting rooms for intensive team meetings by journey participants. Trough the ‘Tunnel‘ we arrive back at the ‘Market Place‘ – … and our round trip through the Allianz Global Digital Factory comes to an end. A journey into the future of possibilities.

Allianz Global Digital Factory – Journey into the Future: Watch the Global Digital Factory teaser here

Location of project:
Credits:
conceptsued gmbh, Sven Bietau, Timo Brehme

Dina Andersen

conceptsued gmbh, Sabrina Menke, Kerstin Littel, Anna Gnizdiukh, Hannah Winklmann


baierl + demmelhuber

Object Carpet

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