Studio Writers

Submitted for: Emerging Designer of the Year


Public Score
5.83
5.86 Function
5.79 Innovation
5.85 Creativity

About the Designer

Studio Writers is a Seoul-based design studio founded in 2017, to provide interior-architecture, branding, and service design. After a series of successful independent hotel and restaurant projects in South Korea, founder Younglae Kim and members of the Writers joined forces to continue their passion for the hospitality industry.

Writers strive for designs that facilitate an integrated experience, through which the client’s story is narrated. To achieve this, they make a point of thinking from both the service provider and service consumer’s perspectives. It is important for them to create aesthetic, functional, and experiential balance through design thinking, and to design a process of service. Such design can best express one’s story, and when this story is delivered in its entirety to the customer, this can lead to an unforgettable experience.

Writers is continuously working with innovative chefs to showcase a series of restaurants, both within and outside of Korea. Such restaurants include the Michelin-starred Soigné, Ok-dong-sik and Atomix. Through these projects, Writers has strived to broaden the scope of the value provided by restaurants, and to create close communication between service providers and customers by sharing the process of food preparation and delivery via story telling. In addition, through projects such as LAIFLO and ATOMIX, Writers collaborates with various artists and designers, introducing their works and trying to create experiences together.

Why they’ve been nominated

Spaces in which hospitality service is conducted are different from other spaces. The question of “What is the most important factor for such a space?” will have been contemplated by many.

They believe people should be at the focal point of such consideration.
'Do the people working there feel comfortable?'
'Do guests enjoy the services and realize its value?'
'Does the environment complement the service provider, and make the guests curious about the service provider’s story?’
These are questions that they ask themselves in order to add value to a given space.

The average working hours of people in the service industry are higher than for other professions. Not only that, the nature of the work is both physically and emotionally consuming. They therefore believe that creating an environment in which workers can laugh a little bit more, and be proud of their work during their 8-14 hour shifts is pivotal to the success of the business.

This is why they focus on creating an environment that will increase efficiency, reduce inconvenience and facilitate service delivery by hashing out the complex service-delivery process. Furthermore, they put deep thought into figuring out what exactly the service is trying to show and try to come up with a way that will be the most attractive to its consumers. They believe this is the way to create a better hospitality industry and they will continue to act in accordance.

Soigné

This Michelin-starred Soigné restaurant provides one of the most exciting dining experiences in Seoul. Cuisine of Soigné represents the unique city, Seoul, where both heritage of Korea and diversity of international culture are mingling together by melting French, Italian, and American technique and flavour into the structure of Korean cuisine and offering constantly changing menu with lively and energetic service.It was our first project to define the value of dining better through the sophisticated planning of the service process based on interior design. Since its opening, Soigné is regarded as a forward-thinking restaurant that brought the new vision of restaurant industry to Korea.

Project Name: Soigné
Client : Chef Jun Lee
Typology : Hospitality
Location : Seoul, South Korea
Year of Completion : Jul. 2017 (Renewal Opening), Dec. 2013 (First Opening)
Photographer : Studio Writers
Credits : Studio Writers (Design&Construction, Project Management), Jain international(Furniture), Sedec(Wallcover&Accessory), Duomo Korea(Tile&Lighting), Innometsa(Lighting)
Photo descriptions: Photo#1 Guests can enjoy iconic open kitchen by watching musical-play-like chefs’ working with energetic service from dining counter. Photo#2 Dining Counter is designed like a minimalist's stage to focus on experience. Photo#3 Table dining room is calm and cozy atmosphere for people who want private. Photo#4 Customer Journey Map of Soigné Photo#5 Service Blueprint of Soigné

Studio Writers Soigne 03
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Studio Writers Soigne 01

Okdongsik

This small restaurant with single-menu became the hottest new restaurant in Seoul 2017. Chef Okdongsik has managed to single-handedly change any preconceptions the local diners previously had about the hearty pork soup-and-rice dish Koreans hold near and dear to their hearts.Through a bowl of pork-soup prepared with all sincerity, we wanted people to think the meaning of 'meal' again. Just as the name means "a house to eat together," people can talk, eat, and enjoy together in this concentrated space.

Project Name : Okdongsik
Client : Chef Dongsik Ok
Typology : Hospitality
Location : Seoul, South Korea
Year of Completion : May. 2018 (2nd restaurant), Mar. 2017 (1st restaurant), Both are our project.
Photographer : Studio Writers
Credits : Studio Writers(Design&Construction, Project Management), Woongjin Bricks(Brick), Jungmo Yang(Pendant)

Studio Writers Okdongsik 01
Studio Writers Okdongsik 02

Atomix

New York based restaurant Atomix is the second project of Junghyun and Ellia Park. As the word Ato, an ancient Korean word for ‘gift,’ suggests, Atomix seeks to present innovative Korean Cuisine to the world, and bring more awareness to the many facets of Korean culture.Dining is both an art form and an experience that is the result of combining cuisine and service with customers and the ‘stage.’ Atomix’s dining counter is designed to grab the guests’ attention, and invite them to participate in the drama playing out on the stage before them.The intimate nature of this service facilitates enhanced attentiveness of the service provider and enhanced quality of experience for the service consumer. To this end, interior details such as the height of the bar, the eye-level of the server, the luminosity and angle of lights have been fine-tuned. With such dining space serving as the center, we carefully planned the customer’s journey through the restaurant, focusing on spatial continuity.

Project Name : atomix
Client : Junghyun and Ellia Park
Typology : Hospitality
Location : New York, US
Year of Completion : May. 2018
Photographer : Diane Sooyeon Kang
Credits : Hand Hospitality(Construction, Project Management), Apparatus(Lighting), Flos(Lighting), Ingo Maurer(Lighting), BoConcept(Furniture), Matter(Furniture), ABC Stone(Granite), Equitone(Tile), Daltile(Tile), Stone Source(Tile), Elitis(Wallcover), Youme Oh(Graphic Design), Sungho Ahn(Uniform Design), Sui Park(Ceramist), Namhee Kim(Ceramist), Mono Collection(Fabric)

Studio Writers Atomix 01
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