Omnijoi International Cinema, Shanghai

Designed by: One Plus Partnership
For client: OMNIJOI MEDIA CORPORATION (JIANGSU BROADCASTING CORPORATION) Floor area: 3345.00 M² Year of completion: 2017
Nominated for: Entertainment Venue of the Year

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© Jonathan Leijonhufvud

The designers adopted “rails” as the theme of the design for Shanghai Omnijoi International Cinema. Rails are illustrated through copper-coloured metal tubes that stretch throughout the entire cinema.

About the Project

The rail used to film tracking shots is adopted as the theme of this cinema, illustrated through copper-coloured metal tubes that stretch throughout the entire cinema.

In the lobby, metal tubes overlap each other on the ceiling. Some of the tubes reach down and become seats, some enlarge and act as ticketing counters. These straight tubes bend sharply at random places into different angles, abstractly imitating the form of rails. Elongated lights are installed along these tubes, adding variety to the ceiling and illuminating the space.

The theme of rails continues into the design of auditoriums and is represented in a unique way in each space. In the IMAX Auditorium, the designers extracted segments of the twisting tubes in the lobby to create wall decorations in the auditorium. The bent segments are modified with lighting at both ends, and the designers arranged them to point towards different directions to create different lighting effects. The tailor-made carpet in the auditorium has patterns similar to the form of the ceiling feature in the lobby, keeping the theme of rails consistent throughout the entire cinema.

The theme can also be found in the washroom of the cinema with custom-designed water taps in the same form as the ceiling installation. Visitors can enjoy and actually use the elegant decoration.

What’s unique about it

The designers chose a theme related to cinematography, highlighting a minor element often neglected by the audience. The rails used for filming play an important role in film production, but much of the audience is not aware of this tool. By using this as a theme, the design of the space reminds the audience of the many elements that constitute every movie and encourages appreciation for the movies they enjoy in the cinema.

The designers have merged the decorations with facilities, creating a unified design throughout the cinema. Some of these tubes reach down and become seats for visitors to rest, while others enlarge and act as ticketing counters. These straight tubes bend sharply at random places into different angles, imitating the form of rails in an abstract fashion. Elongated lights are installed along them, adding varieties to the ceiling feature and simultaneously  illuminating the space.

Shanghai Omnijoi International Cinema 01
© Jonathan Leijonhufvud

A lot of equipment are used in the process of filming, the rail used for filming plays an important role in tracking shots, where the camera is mounted on a camera dolly, which is then placed on rails for it to move smoothly while shooting.

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© Jonathan Leijonhufvud

As visitors enter the lobby, they would see metal tubes winding and overlapping on the ceiling above them. Parts of the tubes enlarge and act as ticketing counters.

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© Jonathan Leijonhufvud

Some of these tubes reach down and become seats for visitors to rest. These straight tubes bend sharply at random places into different angles, imitating the form of rails in an abstract fashion.

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© Jonathan Leijonhufvud

Elongated lights are installed along these tubes, while adding varieties to the ceiling feature, the lights provide illumination to the space at the same time.

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© Jonathan Leijonhufvud

The tubes are made of metal with copper-colored fluorocarbon coating, creating a sharp contrast with the black flamed granite tiles wall and flooring.

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© Jonathan Leijonhufvud

The theme of rails continues into the design of auditoriums, and is represented in unique ways in each auditorium. In the Normal Auditorium, large acoustic panels are decorated with rail segments, which are mounted on the wall like paintings.

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© Jonathan Leijonhufvud

In the IMAX Auditorium, the designers extracted segments of the twisting tubes in the lobby, and created wall decorations in the auditorium. The bent segments are modified with lighting at both ends, and the designers arranged them to point towards different directions to create different lighting effects.

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© Jonathan Leijonhufvud

The auditorium seating is mainly in orange, with some gray seating installed randomly to echo with the copper and black color theme in the lobby. The tailor-made carpet in the auditorium has patterns similar to the form of the ceiling feature in the lobby, hinting the theme of rails of the entire cinema.

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© Jonathan Leijonhufvud

The theme can also be found in the washroom of the cinema. Apart from the copper tube ceiling feature, which is the same as that in the lobby, the designers have also designed water taps in the same form. Visitors can enjoy and actually use the elegant decoration.

Credits:
ONE PLUS PARTNERSHIP LIMITED

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