Hyundai Capital Convention Hall, Seoul

Designed by: Gensler
For client: Hyundai Capital Floor area: 580.00 M² Year of completion: 2016
Nominated for: Best Use of Light

Gensler Hyundai Capital Convention Hall 01
© Nacasa & Partners

The Convention Hall: When financial powerhouse Hyundai Capital desired a custom 580-sq-m assembly space atop the south tower of their global headquarters in Seoul, they turned to Gensler to create an environment flexible enough to host large training sessions, company-wide meetings, guest lecturers, and employee parties. Challenged by the client to imagine a flexible space, the design team aimed to create the most timeless, distraction-free venue it could imagine – a space without boundaries.

About the Project

Hyundai Capital commissioned the architect to design a custom 580-sq-m assembly space atop the South tower of their global headquarters in Seoul, Korea. The financial powerhouse desired an environment flexible enough to host large training sessions, company-wide meetings, guest lecturers, and employee parties.

Given near carte blanche to design the perfect space, the design team created a timeless, distraction-free venue - a space with no boundaries. Even with such liberties, the client’s wish list was kept close to heart in the design process: integrating cutting-edge technology, great acoustics and innovative lighting were of utmost importance. A particular request was to craft a visual experience that communicates the essence of Hyundai Capital’s minimalist yet forward-thinking brand.

Drawing inspiration from artists of the famed Light and Space movement - as well as classic photography cycloramas - a moulded acoustical plaster shell forms the basis for the interior of the Hall. A subtle nod to Hyundai Capital’s goal post logo is used to give rhythm to the space, and conceal technical equipment such as lighting and speakers.


What’s unique about it

The new Hyundai Convention Hall, completed in the summer of 2016, aims to blur the lines between art and architecture by changing one’s perception of materials, light and space. Inspired by the variety of events needing to be accommodated in the Hall, the design team aimed to create the most timeless, distraction-free venue it could imagine: a space with no boundaries.

The outer container is lined in felt panels to provide enhanced acoustic absorption, as well as a visual counterpoint to the more delicate and precious white shell. Impeccable craftsmanship, rigorous modularity and bespoke details, such as brass fasteners, allow for the most unexpected use of this industrial material. A double-height steel-clad box features sophisticated, retractable bleachers for ultimate flexibility. Behind the bleachers, the space also houses a state-of-the-art control room and a secret, futuristic-looking, presentation room.

Gensler Hyundai Capital Convention Hall 02
© Nacasa & Partners

The Convention Hall: Given near carte blanche to design the perfect space, characteristics on the client’s wish list included refined, compelling design; cutting edge technology; great acoustics; and innovative, flexible lighting design without visible direct light sources. Of equal importance was the visual experience which communicates the essence of Hyundai Capital’s minimalist, forward-thinking brand.

Gensler Hyundai Capital Convention Hall 03
© Nacasa & Partners

The Convention Hall: Drawing inspiration from artists of the famed “Light and Space” movement, as well as classic photography cycloramas, a moulded acoustical plaster shell forms the basis for the interior of the hall.

Gensler Hyundai Capital Convention Hall 04
© Nacasa & Partners

The Conference Format: A subtle nod to Hyundai Capital’s goal post logo is used to give rhythm to the space, and conceal technical equipment such as lighting and speakers. Slim apertures in the acoustical plaster house recessed LEDs that conjure the effect of glowing arches, adding visual interest.

Gensler Hyundai Capital Convention Hall 05
© Nacasa & Partners

Impeccable craftsmanship: rigorous modularity and bespoke details, such as brass fasteners, allow for the most unexpected use of industrial materials.

Gensler Hyundai Capital Convention Hall 06
© Nacasa & Partners

Spatial Details: The spaces outer container is lined in felt panels to provide enhanced acoustic absorption and acts as a sharp visual contrast to the more delicate white shell.

Gensler Hyundai Capital Convention Hall 07
© Nacasa & Partners

Presentation Format: Its double-height steel-clad box features a sophisticated, retractable bleachers for ultimate flexibility, which nest inconspicuously when not in use.

Gensler Hyundai Capital Convention Hall 08
© Nacasa & Partners

Innovative lighting: The scheme developed provides a carefully layered ambient and direct illumination. Hyundai Capital’s new Convention Hall blurs the boundaries between art and architecture by changing one’s perception of materials, light and space.

Gensler Hyundai Capital Convention Hall 09
© Nacasa & Partners

Futuristic Presentation Room: Behind the bleachers, the space houses a state-of-the-art control room and a secret, futuristic looking, presentation room.

Gensler Hyundai Capital Convention Hall 10
© Nacasa & Partners

A play on Colour and Light: To contrast the main space, a secondary presentation room is washed in black walls and offers static bleacher seating lined with LED lighting.

Location of project:
Credits:

KGM Architectural Lighting

Veneklasen & Associates

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