Artedomus Showroom, Sydney

Designed by: The Stella Collective and Thomas Coward Studio
For client: Artedomus Floor area: 500.00 M² Year of completion: 2017
Nominated for: Multi-Brand Store of the Year

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© Derek Swalwell

The Showroom: going beyond a concept store to something more dramatic, inspiration was taken from old Hollywood film sets in creating custom interchangeable screens and display plinths that house the exclusive stoneware.

About the Project

The project brief was to change a high-end yet traditional stone, tile, and bath ware supplier’s showroom into an immersive interior mecca, to be used as a creative paradise of limitless potential for architects, designers and dreamers alike.

The designers conceptualized a four-part journey for the showroom starting with:

1. The Reception: A dramatic custom fluted Elba marble reception desk welcomes clients into a light-filled atrium that celebrates and safeguards the heritage building’s Art Deco design. 

2. Casa Artedomus: An Italian street scape that leads clients into a dream apartment, which is more of an inspirational home used to showcase the exclusive furniture and finishes. Creatives and clients alike are able to experience the range here and nurture their ideas in an aspirational yet user-friendly designer abode. 

3. The Showroom: The retailer’s bath ware products are put centre stage in design envy settings, where customers are able to see curated examples of the exclusive Agape bathware, stone, and tile collection. 

4. The Library: The journey concludes with an architect’s and designer’s study. It is a meeting place for designers and clients as well as an archive of the retailer’s extensive range of unique tiles, mosaics, and architectural ceramics.

What’s unique about it

True innovation was required to create beautiful, yet interchangeable displays for the showroom. The designers wanted to go beyond a concept store and do something more dramatic; but with such an exclusive product (stoneware), permanence was problematic in a functional retail sense. 

To counteract this, inspiration was taken from old Hollywood film sets in creating custom interchangeable screens and display plinths that house the exclusive stoneware. These backdrops unite the collection of products that can be used as a changing landscape to keep up with the demands of a busy retailer. 

It was of highest importance to give the individual ranges the attention and respect they deserve. Whilst curating the collection, the song Take Your Time (Do it Right) by the SOS Band seemed to be on repeat in the designers’ heads and guided them with the theme of all of the displays – which needed to be centrally placed yet integrate into the larger space – and perhaps led to the brass-rimmed disco pods that ended up in the showroom.

This showroom is a love letter to Artedomus. Their products help make an amazing contribution to the reputation of Australian architecture and design and the studio wanted to put Artedomus on the pedestal/disco pod it so deserves.

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© Derek Swalwell

Casa Artedomus: Inspiration​ ​is​ ​taken​ ​from​ ​the​ ​Italian​ ​street-scape, ​leading clients​ ​to enter​ ​‘Casa​ ​Artedomus’:​ ​a heavenly​ ​dream​ ​apartment​ ​that​ ​is​ ​more​ ​of​ ​an​ ​aspirational​ ​home​ ​than​ ​showroom.

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© Derek Swalwell

The Reception: Welcomed​ ​by​ ​a​ ​light​ ​filled​-atrium that celebrates and safeguards the heritage building’s Art Deco design​ ​is ​a​ ​custom​ ​fluted​ ​Elba​ ​marble​ ​reception​ ​desk and custom planters using one of Artedomus's most revered tiles.

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© Derek Swalwell

The Kitchen in 'Casa Artedomus' showcases an array of stone & tile types. Creative’s and their clients are able to experience the range and nurture their ideas in an aspirational yet user-friendly designer abode.

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© Derek Swalwell

The bathroom in 'Casa Artedomus' again showcases an array of tile types in the custom-designed interchangeable screens that house the exclusive tiles & stoneware.

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© Derek Swalwell

A lovely moment in the apartment that displays the gorgeous collection of unique stones. We did this to give a feel of domestic bliss and taking the 'sales aspect' out of the showroom.

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© Derek Swalwell

A key challenge was that the original design looked out onto a red brick building, throwing off the colours and distracting from the beauty of the heavenly lit space & collection of products.

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© Derek Swalwell

Upon entering the showroom you are greeted by the famed brass rimmed 'Disco Pod' used as a display plinth for the special, latest or otherwise exciting product. It is softened by an organic cotton curtain and backdrop of Inax tiles.

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© Derek Swalwell

A simple display plinth showcasing Artedomus's house stone & Agape products encourage an immersive interior mecca, to be used as a creative’s paradise of limitless potential for architects, designers and dreamers alike.

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© Derek Swalwell

The Library: the journey concludes with an architect’s and designer’s study. It is a meeting place for designers and clients, as well as an archive of the retailer’s extensive range of unique tiles, mosaics and architectural ceramics.

The video is a short clip of the Atrium and reception counter with swaying palms.

Location of project:
Credits:
Hana Hakim - The Stella Collective

Thomas Coward - Thomas Coward Studio

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