Sony Music Entertainment, Amsterdam

Designed by: Space Encounters
For client: Sony Music Entertainment Floor area: 700.00 M² Year of completion: 2017

About the Project

A’DAM stands for Amsterdam Dance And Music. The recently renovated 1960s icon is located on the banks of the IJ river and is home to several nightclubs and leading international music companies including Massive Music, Wink, ID&T, Gibson and now Sony Music Entertainment.

The floor plan places enclosed functions near the core, freeing the views from any obstruction and allowing the concrete facade construction to claim the spotlight. Special attention was given to the lighting system. On top of the grid ceiling, LED strips illuminate the white acoustic spray above it, creating hyper-diffuse light below and eliminating shadows. Furthermore, the core resembles the inside of an amplifier, the bar doubles as a staircase and the vinyl boardroom table is also a DJ booth.

While in the music industry work and play are very much intertwined, the design seeks to separate the two and give them their own space. This way, one can either be fully focused at work or fully relaxed at play. The division is emphasized by creating a radical material palette: grey and green, and nothing in between.

What’s unique about it

The concept, called 'beyond tomorrow', was based on the idea of designing an office for the future. Because Space Encounters feels that offices suffer from an overload of information and that 'tomorrow' is already difficult enough to predict, the designers added lots of sensory input and flexibility into the spatial features, including the lighting. That's why the office has all kinds of spaces and not just desks, because how can anybody know how people will work in the future? This enabled an innovative workspace with a scheme that is not limited to this particular client. It's designed to adapt easily to future clients, making it more sustainable in the long term.

The interior for Sony Music Entertainment doubles as an on call performance space, with the help of a programmable LED ceiling. Outside the building, passers-by can savour the office interior, thanks to a light show offered by the ceiling. Inside, the ceiling diffuses and reflects the lights form the LEDs to create a shadowless ambient illumination with a saturated daylight effect. The scheme is fully pre-programmable and controllable via an iPad, so it can be easily adapted to different times of day and night, from a light glow to an eye-catching show at night.

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