CC-Tapis Stand, Milan

设计: Studio MILO
业主: cc-tapis 面积: 80.00 M² 完工年份: 2018
参赛类别: 年度贸易展台

5.41 功能
5.43 创新
5.43 创意


Reminiscent of museum installations and characterized by perspective views where the rugs interact and suggest a creative dialogue between themselves and the space. A perfect combination of product and presentation where the audience is invited to touch the rugs and experience the stand.

The iconic arches of the façade, referencing the Colosseo Quadrato of Rome, are utilized also in the interior, becoming a visual leitmotif for the brand. Particular attention has also been paid to texturized materials, taken from the world of construction, reinterpreted both in it’s use and in the homogeneous color palette comprised of neutral tones.


Through this stand we tried to create a space which exalted the brand and highlighted the product whilst creating a unique experience for the user. cc-tapis is a young and dynamic brand and to achieve these goals Studio MILO researched innovative materials which had never been utilised in a fairground context before creating a youthful and unique juxtapostion with the iconic style of architecture.

We believe that FRAME stands for innovative and considerate design and through this stand we believe we achieved those goals.