Little Stories, Valencia

设计: CLAP studio
业主: Little Stories S.L. 面积: 70.00 M² 完工年份: 2017
参赛类别: 年度多品牌店

6.20 功能
6.12 创新
6.26 创意


Little Stories is a sneakers (and accesories) concept store exclusively for children. After several workshops with the client, we came up with three key points that reflected the essence of Little Stories: game, simplicity and adaptability.
Once the identity and corporate image of Little Stories had been defined, we started the creation of the concept Store. CLAP’s goal was to create an experience for little ones. Every detail is designed to encourage imagination and play but at the same time, highlight the products on display.
The interior of 70 square meters is an open space with large windows that make the interior feel like an enormous shopfront. The product exhibition is completely adaptable and allows a change of distribution thanks to the small movable stands on the floor and the magnetic metal plates on the walls.
For the creation of Little Stories corporate image we get inspired by graphic artists such as Shantell Martin or Timothy Goodman. The corporate image of Little Stories accompanies the user from the exterior of the space to the interior, creating a constant game for the little ones and clearing the space for the products to be proudly showcased.


After several meetings with clients, we defined 3 key points that Little Stories should reflect: game, simplicity and versatility.
From the beginning our goal was to design an open space to allow the free circulation of little ones and at the same time to have a completely flexible product exhibition. Stores has different needs according to seasons and campaigns, therefore the flexibility and versatility of products exposure was one of the most important points. We designed small movable stands on the floor that serve as seats, for adults and kids, as stands for product exposure whenever needed. On the other hand, we designed magnetized metal plates that can be distributed along all the walls. These solutions allow to increase the amount of product exposure and to change the layout according to the need.
The interior of Little Stories is designed to create a positive shopping experience for both little ones and adults. From the outside, the corporate image of Little Stories is expressed in the façade and is introduced inside in the form of tubes (on the roof that are actually lamps) and painted lines (on the floor) that create a journey through the interior of the store and a constant game.
Little Stories finds the balance between game and simplicity getting both kids and adults feel comfortable inside. The distribution of the interior is completely flexible nd this means that despite its size Little Stories has no limits.