MoonFlower, Sagaya Ginza

Designed by: teamLab
For client: Sagaya Ginza Floor area: 27.40 M² Year of completion: 2017
Submitted for: 年度餐厅

About the Project

When a dish is placed on the table, the world contained within the dish is unleashed, unfolding onto the table and into the surrounding space. The worlds unleashed from each dish connect in the external space creating a new larger world. The worlds unleashed are affected by the other dishes on the table.
For example, a bird released from one dish can perch on the branch of a tree unleashed from another. The trees that grow from each dish are not identical; their sizes and shapes are affected by the worlds unleashed by the other dishes on the table. These unleashed worlds are also affected by your behavior. If you stand still, a tiny bird might alight on your hand; if you move suddenly, it might fly away. The worlds unleashed from the dishes on the table influence each other, react to the actions of visitors, and combine to create one single continuous world. The world is constantly changing from momvent to moment and no two moments are alike.
What is on the table is observed by artificial intelligence. Therefore, the plates can be arranged on the table however visitors wish.

What’s unique about it

It is a project that takes into consideration the cultural background of cuisine and food culture, and through practical research and experimentation attempts to re-interpret and extend them through digital art.

Art collective teamLab has created an immersive interactive restaurant in Tokyo's Ginza district. The exclusive eatery, which serves just eight guests per day, provides diners with a unique multi-sensory experience that conveys the tastes, smells, and scenic beauty of Japan. The immersive space combines elegant cuisine and ceramic art with real-time projections that canvas the restaurant’s walls and tables.

The digital domain allows individual and independent elements of an artwork to connect and behave as a group. Elements are able to move freely within the group and change position. When the elements are connected within a spatial network, they form a unified artwork—a Spatial Object that can be physically entered into by the viewer.

The projected objects are also affected by the other dishes on the table. This creates an environment of constant change, designed to reflect Japan’s changing seasons. Furthermore, the projections are influenced by the diners’ behavior. The restaurant’s menu and presentation, which changes monthly, includes a 12-course meal with dishes including black wagyu beef and seasonal vegetables.

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